Sales Development

Help your sales force and channel partners increase sales and profitability with these services:


  • Message development
  • Competitive analysis
  • Sales tool evaluation
  • Sales process improvement
  • Selling at a distance
  • Sales call and territory strategy training
  • Video-based sales coaching

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Existing classroom courses and short-form video custom e-learning:


  • Active listening
  • Being a great conversationalist
  • Bodybusiness (8)
  • Business etiquette: Business meals (3)
  • Business etiquette: How to make a proper introduction
  • Business etiquette: How to work a room
  • Coaching skills (5)
  • Conflict management (4)
  • Creating great customer conversations
  • Creativity (10)
  • Dealing with different generations (5)
  • Decision making under risk: Framing
  • DISC (3)
  • Effective sales webcasts
  • Emotional intelligence (8)
  • Ethics: Ethics for everyone
  • Ethics: Ethics management (3)
  • How to create a motivating experience
  • How to be liked
  • How to be respected
  • How to deliver bad news
  • How to leave phone messages that get RETURNED




  • How to motivate employees
  • How to work with someone you dislike
  • Key account selling (29)
  • Managing stress (5)
  • Negotiating skills (15)
  • Personal time management
  • Presentation skills (23)
  • Prospecting by phone (8)
  • Remembering names and faces
  • Running a sales meeting
  • Selling at a distance (22)
  • Selling to different generations (5)
  • Stop procrastinating (2)
  • Straight talk on bad language
  • The four P’s in creating loyal customers
  • Using feedback to improve your business (16)
  • Verbal communication skills
  • Videofy your selling (4)
  • Writing effective e-mails
  • Writing effective memos


Additional topics available for classroom delivery or conversion to custom e-learning:

  • Customer service
  • Facilitation skills
  • Effectance motivation
  • Interviewing techniques
  • Media spokesperson training
  • No-Push® Selling
  • Sales compensation
  • Sales management
  • Sales territory development (31)
  • Strategic planning
  • TIPC tendencies in sales
  • TIPC tendencies in negotiating
  • Using the Sales Revenue Model™

Terrible Two’s of Training

Terrible Twos of Training Book

Most workplace development suffers from the “Terrible Too’s”:

  • Not tactical enough
  • Too much, too long, too boring, too expensive
  • Not tactical enough
  • Single events with no refresh follow-up
  • Weak or no supervisor coaching

CooperComm delivers services based on T4™ design standards that are proven to drive improved business results.

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